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Monday, February 27, 2017

How Resident Camps Can Get More Camper Prospects Right Now

Summer camp marketing is like baseball. Making a small adjustment to your approach can result into the huge positive results you're looking for. Here's what I mean.

As you may know I own a day camp in Los Angeles. But I also started a 1-week Hawaii sleepaway program last summer.

Even though L.A.'s a huge city, one of the reasons I started the Hawaii camp was because I wanted to reach a worldwide market rather than just a local one.

As a new camp, enrollment was so-so until I made one minor adjustment to my website which vastly improved leads and registrations: I added google's website translator tool, so now people all over the world (or at least in China and Japan, who I am principally targeting for my overnight program) can read the site in their language.



If you run a day camp, it wouldn't hurt to add the language translator to your site. But for resident camps who serve campers from all over the world, this is a must-do. I've been getting at least two or three inquiries every day from Chinese and Japanese prospects ever since I added this tool. A Chinese family with three kids signed up for camp last week!

You can easily set this tool to translate over 100 languages. And you can put it on any page (or pages) of your site you want. But key is to place it prominently enough where international visitors won't miss it, but discretely enough that it won't interfere with the overall design of your site.You will need to play around with it awhile until it's positioned just so. (I move mine around from time-to-time when I don't think it looks good and want to improve the design of my site.)

Assuming you have a worldwide market for summer camp prospects, this is something you should start using today.

Sunday, February 26, 2017

L.A. Camp Fair 2017 - Registration Information for Camps

The 2017 L.A. Camp Fair is a GO!

I have not even had a chance to officially promote it yet and am still preparing all the promotional materials, but a number of camps already got wind of the idea and want to sign up. So here are the details:

What: L.A. Camp Fair 2017
When: Sunday, April 23, 2017
Where: AC Stelle Middle School,


Price: $175 per camp to when signing up by March 15, $195 after March 15. FREE Admission for Families and Kids!
More Information: L.A. Camp Fair 2017

Registration: Camps who want a booth at the Camp Fair sign up here.

Thursday, February 23, 2017

Would You Be Interested in Attending My Camp Fair?

Hi Everyone,

Been a while since I've posted. Quite busy getting ready for camp this year and working on a number of projects. I hope your enrollment is coming along nicely and you're preparing for a big-time year filled with lots of kids.

I wanted to let you know I'm considering putting on a Camp Fair here in Los Angeles at the end of March, beginning of April, something like that. The Camp Fair would be sponsored by CampMarketingNews.com, LASummerCamps.com, and other kid-friendly organizations.

I realize many Camp Fairs take place in February, March and sometimes earlier.

But given the huge number of potential campers in L.A., and considering the fact many families seem to be waiting until later during the spring to register for camp, this timing seems to make sense.

This would also be a good chance for meet in person and get to know each other after so many years of communicating through this blog.

It also a sounds like a good opportunity for all of us. If we decide to move forward, I assure you the price for your camp to attend would be affordable, and I will work my you-know-what off to fill the event with many potential campers for you. 

I will have more information about this opportunity in the coming days, and I am ready to get to work on this. But, before I do anything else, I'd like to know if you'd be interested in attending the Camp Fair I'd promote.

I've put a quick poll at the top of the page, so if you wouldn't leaving a comment or taking the poll just so I can gauge potential interest as to whether I move forward, I'd appreciate it. I'm ready to get to work on this for you. Thanks!

- Eric