Most camps focus heavily on schools for marketing. But here’s the problem: Schools are often overloaded with flyers, emails, Peachjar posts, and community promotions. Instead, try targeting families at the exact moment…
Why Summer Camp Marketing Is Becoming More Human, Not Less, in the AI Era
For years, camp marketing was mostly about information. Families wanted: Those things still matter, but something major is changing in 2026. As AI-generated content floods the internet, parents are getting better and…
What’s Actually Working in Summer Camp Facebook Ads in 2026
For years, summer camps treated Facebook ads like digital billboards. Run a pretty photo, target local parents, click “Boost Post,” and hope registrations come in. That strategy is getting weaker every year….
Top 10 Behind-the-Scenes Content Ideas to Market Your Camp
Behind-the-scenes (BTS) content is a powerful way to connect with families, future campers, and potential staff. It showcases the magic that happens at your camp beyond the camper experience, building trust and…
Why Camp Counselors Are Your Best Marketing Tools
When it comes to marketing your summer camp, you might immediately think about social media campaigns, print ads, or email newsletters. But have you ever considered your camp counselors as your most…
Building Bridges: The Role of Inclusion and Diversity in Modern Camps
The Role of Inclusion and Diversity in Modern Camps Summer camps are more than just places for kids to enjoy fun activities. They’re environments where lifelong friendships are formed, skills are nurtured,…
Rethinking Camp Fairs: My Personal Take on Why They Still Matter
It’s easy to get caught up in the digital wave, especially in our line of work. As camp directors, we’re constantly looking for the most effective ways to reach out to families,…
Why Direct Mail is a Game-Changer for Summer Camp Marketing
In a world where digital marketing reigns supreme, it’s easy to overlook the power of traditional methods like direct mail. However, for summer camps looking to reach out to families and make…
Leveraging AI to Market Your Summer Camp
The advent of Artificial Intelligence (AI) has revolutionized various sectors, including marketing. For summer camps, utilizing AI can lead to more effective marketing strategies, personalized customer engagement, and improved operational efficiency. This…
Top 10 Innovative Joint Venture Marketing Ideas for Summer Camps in 2024
Joint venture marketing can be a powerful strategy for summer camps, allowing them to expand their reach, share resources, and offer more value to their campers. Each of the ideas below not…