Went to Disneyland yesterday to celebrate my kids’ birthdays. Generally not a fan of roller coasters, waiting in long lines and dealing with crowds. But the way Disney markets, promotes, and merchadises blows me away. It’s EASILY the best marketing company in the world. All us camp people can learn a thing or two from the folks at Disney, especially because we’re all targeting families as our prime market base. Next time you’re at Disneyland or Disney World, watching their TV shows or shopping in one of their stores, see if you can’t steal a marketing idea or two and tweak it to fit your camp’s promotional strategy.
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