Does your camp belong to the local Chamber of Commerce or any organized networking groups? Becoming known in your community is important for all camps — and especially for days camps because they generally serve local customers.
You or your camp marketing representative(s) should make a point of joining at least two of these groups. But joining is only half the job.
Your membership in the group means nothing unless you actively participate. You’ve gotta attend the meetings and get involved and network and all that. You never know who’ll you’ll meet, and you’ll be pleasantly surprised how much word-of-mouth marketing you can derive from this.