Do you have an active referral program for your camp? One that’s meant to generate a constant stream of new campers? I’d recommend starting one if you don’t.
With an effective customer referral program, you can turn your customers into salespeople. They’ll spread your word to the masses.
There’s lots of ways you can set up your referral program. But since most people are motivated by money, one of my favorite ways (and perhaps the easiest to implement) is simply by paying your customers a nominal fee for every new customer they refer to you.
Not only that, you can also pay the new customer a little something, too (or even offer a “new customer discount) as an extra incentive to sign up now.
Bank of America has a very straightforward customer referral program like the one I’m describing. They’ll give you $25 for each new customer you refer. And pay your referred customer $25, too. Check out B of A’s customer referral program here and see if you can model your camp’s referral program after it.
The great thing about this is everybody wins. You win because you just picked up a new customer for only $25 bucks. Your exisiting customer wins because they just made an extra $25 for turning on their friend to your camp.
And your new customer wins because they might also make or save some money (if you decide to pay them or give them a discount), AND they get to experience your wonderful camp program, which they might not have ever known about without their friend’s referral in the first place.
It’s well worth starting your own customer referral program for your camp if you don’t already have one. Let me know how it goes.