Opinions differ on which meta tags are most important to search engines. One thing we do know: the “keyword” tag is no longer a factor for Google, but the “title” and “description” tags are an important part of your camp’s search engine optimization (SEO) strategy, especially now that Google’s showing real time search results.
For your title tag, it’s not a bad idea to include your camp’s name plus a description of your web page and specific keywords relevant to it. Keep your title tag to 65 characters or less, including spaces.
Your description tag identifies your website’s (or web page’s) information most search engines will display on their search results page.
Your description content generally influences whether or not a person will click on the search results and visit your site. That’s you need to write strong, clear, concise descriptions for each page of your web site.
Try to keep your description to 160 characters or less, including spaces. Write just a sentence or two using relevant keywords relating to your Web site or page, as appropriate. Be specific, otherwise the search engines will pick out a random snippet of information from your site to display to users, which may be a turnoff to them.
With strong title and description tags for each page of your site, you are more likely to rise in the search result rankings.