Include Keywords in Your Links

One of the best ways to get your camp's Website ranked higher in the search engines is by including relevant links within your page content or, in other words, using keywords in your links.

This means if you are discussing your rock climbing activity and have an associated page or information to link to, your link should include the words "rock climbing," not "click here."

"Rock climbing" is relevant to what you're discussing, "click here" is not.