Never Pay for a Full Page Ad
When placing ads in newspapers and magazines, many camp directors think they need to buy a full-page ad to seperate themselves from other advertisers. But that's not the case. You can spend much less money and STILL dominate the page.
Buy a 3/4 page ad instead. You'll save a few bucks, and you'll still own the spotlight because there won't be any room left for anyone else to get an ad as big as yours. You'll have the page to yourself. Any other ads on the page will pale in comparison because they'll be hidden in the random remaining 1/4 of the page.
Ad salespeople want you to believe you need a full-page ad to stand out from the crowd. Don't take the bait. A 3/4 is just as good, and probably better since you'll save money.