After I claimed yesterday that “local marketing is where it’s at”, two camp directors emailed me (I’m still waiting for some public comments) wanting to know why I think marketing to your local community, rather than all over the place, is the best way to spend your marketing efforts and budget.
The proof is in the search results.
Try this experiment. Go to Google and key in some vague or indistinct terms. Try “milk,” “french fries,” “grocery stores,” even “summer camps.” What do you see?
You see that Google will almost always return LOCAL results from your query, often on a map connected to your computer’s IP address. Google is doing your marketing work for you!
Now do you see why marketing local is where it’s at?