Marketing your camp with a “green” approach isn’t just a socially and environmentally responsible thing to do, but your customers and prospects expect it. Research shows the majority consumers worldwide prefer purchasing products and services from businesses and organizations with pro-environment reputations. What are you doing at camp to show your support for “green?”
At our summer camp (a beach and surf camp in Los Angeles), we make it a point to align ourselves with like-minded environmental groups inlcuding ocean conservation organizations. We’ve organized beach clean up days with our campers and discuss beach and ocean ecology with our kids. In an effort to become an entirely paperless camp, we’ve even stopped printing camp brochures and put all our info online.
If your camp hasn’t embraced the “going green” movement, now’s the time. Here are a few Web pages to visit to help you get started:
1. http://money.cnn.com/2007/03/26/magazines/fsb/green.fsb/
2. http://planetgreen.discovery.com/go-green/
3. http://www.squidoo.com/ten_green_tips_4kids
4. http://www.thedailygreen.com/green-homes/latest/3361
Please share any ideas and methods you use at camp to show your commitment to the environment.
I would love to do away with our paper brochures and registration packages, but we get a much better response when we mail out packages than when we send e-mails.
I hear you…if you're getting better results with paper registrations, it would be VERY hard to give that up. Maybe you could move into a paperless format over time (a camp season or two), not cold turkey, so your customers and prospects have time to prepare for this making your transition more seamless, and you won't lose any enrollments. Just a thought