Everything comes full circle, including my opinion on the value of attending camp fairs as a summer camp marketing tool.
Fifteen or 20 years ago, I felt attending camp fairs was among the best (if not the best) summer camp marketing strategy around. You couldn't really count on filling your whole camp just by going to camp fairs, but just signing up a couple campers per camp fair provided a huge return on my marketing investment not to mention the opportunity to meet so many new family prospects in single spot.
Then the internet came along and, pretty quickly, rendered camp fairs irrelevant in my view.
With so much information available online, why should anyone (camps or parents) waste time at a camp fair? Families could just go online, find your nice-looking website, read some good
reviews or testimonials about your program, and sign up for camp instead.
But now I've changed my mind again. I feel like I did 20 years ago. Ironically, the internet itself has made
You might also try DMOZ, the open directory project. DMOZ is a massive internet directory run by volunteers who understand the needs of the internet users. It's a little harder to get included there, but if you do, it can pay off big time. In fact DMOZ is so potentially influential that many of the smaller (and larger!) search engines often use the sites listed in DMOZ to deliver search results to their own users.