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Damn, every time I hear someone say, "traditional marketing is dead," or when I read an article that says, "as we move away from traditional marketing...", I confess I shake my head and laugh. Traditional marketing is NOT dead, and will NEVER die. Consider this: Not everyone has email. Not everyone has a twitter account, Not everyone's online. Not everyone's on facebook, and not everyone has a computer. But EVERYONE has a mailbox! That's why traditional marketing, and direct mail especially, will never go away. In fact, when used correctly, direct mail is a VERY powerful marketing tool camp directors would be wise to embrace.