Have you ever heard the term, “storytelling marketing?” Not many people are familiar with the concept or, if they are, may not know how to use it to their advantage.
Storytelling marketing is just what it sounds like: Incorporating stories into your marketing messages. Not stories as in “lies.” Stories as in real, honest-to-goodness storytelling — sorta like your grandpa used to tell you about when he was a kid, or how your mom shared stories with you about when she was young.
Marketing with stories takes your customer service and social marketing efforts to a whole new level. It humanizes your camp, and it helps you connect and engage more deeply with your customers and prospects on an emotional level — through stories. And as you probably already know, when you can reach a prospect emotionally, you’ve got a pretty good shot at making them a permanent customer.
Here’s a blog post about storytelling marketing and how you can use it to reach any market. The post also links to various other resources about storytelling marketing and examples of how others use it. Enjoy.