Remember that great pitchman Billy Mays … the guy on TV infomercials who could sell sand to a sheik? Here’s a picture to help remind you:
As you might recall this guy was one FANTASTIC salesman. Most camp directors I know hate selling. But you gotta be a salesman (or saleswoman) in this day and age if you’re really gonna compete. (If you’re a good marketer, you’ll get your share of word of mouth referrals and all, but nobody’s gonna do all your selling for you…except you.)
I came across this article tonight and thought I’d share it with you. It focuses mainly on selling products, but you can easily adapt it to selling summer camp services with little effort.