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You can find a car wash anywhere. Car washes are popular businesses, and visible. But how come there's no "motorcycle washes?" I bet that'd be a great new business idea someone could try. And it's a good example of how to think "outside the box." You can use this same approach at camp to improve your marketing effectiveness. For example, lots of kids go to day camp, lots of kids go overnight camp, but how many kids do you know go to day camp at night? Not many, I'll bet. See what I mean?