When you write ads, blog posts, or any kind of copy, the headline is the most important part. Thing is, 80% of the people who see your ad will read the headline. But only 20% will continue reading the rest of your ad. To increase that 20%, your headline needs to be a whopper.
In my experience, some of the best headlines:
- Ask questions (How Much Money Would You Like to Save this Summer?”)
- Start with “How To” (How to Save Money at Summer Camp”)
- Include dates (“Offer Ends March 1”)
- Use numbered lists (“Top 7 Ways to Pick a Summer Camp”)
Here’s a link to the top 100 headlines ever written. See if you can’t adopt a few to your camp marketing copy.