Seach Engine Keyword Tip
We've mentioned before that your website content should contain relevant keywords people are searching on. One way to improve your search ranking is to avoid "research oriented" content/keywords in favor of "action-oriented" ones. A keyword phrase like “summer camps" will most likely appeal to people doing general research on summer camps. But a specific keyword phrase or website content such as “Summer sports camp for girls ages 6-11 in Las Vegas" is gonna bring you a lot more people ready to take action, that is, ready to sign up for camp.