Sometimes 1 is better than 100
Every situation's unique, just like every camp's unique. But if you're asking me to make a universal suggestion, it'd be this: don't be a "friend whore" on facebook, and don't spend your time trying to get as many followers as possible on twitter. The sheer number of friends, followers and fans you have is MUCH less important than how meaningful and relevant your connections are.
If I were you, I'd focus on establishing a smaller network of meaningful connections with influential people than trying to establish a huge network of friends, followers and fans you barely know.
I'd rather have just one person in my social network who will refer their friends and others they know to my camp than 100 people I wouldn't recognize if I bumped into them tomorrow.