What’d you have for breakfast today? (On second thought, I don’t care!)

Are you Bill Clinton? Oprah Winfrey? If you are, I’m flattered you’re here. If you’re not, this post is for you.

Here’s the deal: If you’re someone famous tweeting things like, “I had eggs for breakfast,” that’s something people might want to hear.

But if you’re a “regular” guy or gal who runs a camp, nobody cares what you had for breakfast.

The best tweets benefit your followers, customers and prospects. “Go to our website right now for a free camp t-shirt” is MUCH more interesting and beneficial than your breakfast food.

Not only will you pick up more followers and get lots of retweets this way, you’ll also drive more folks to your website, which isn’t such a bad thing, right?