The Girl Scouts are Going Viral!

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Check out the Girl Scout's video, What Can a Cookie Do?


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Camp Fair Tips and Strategies for 2018

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Everything comes full circle, including my opinion on the value of attending camp fairs as a summer camp marketing tool.

Fifteen or 20 years ago, I felt attending camp fairs was among the best (if not the best) summer camp marketing strategy around. You couldn't really count on filling your whole camp just by going to camp fairs, but just signing up a couple campers per camp fair provided a huge return on my marketing investment not to mention the opportunity to meet so many new family prospects in single spot.

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I usually don't cave to fear but I confess the whole COVID-19 has been pretty scary.  But not from an, "I hope I don't catch the virus" standpoint -- I've never really been afraid of that. More frightening to me is the fact I can't operate my camp this summer due to the pandemic and the associated financial ramifications, many of which aren't even known to me yet.
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