Search Engine Optimization Tip

Make sure EVERY page of your site, not just the home page, is optimized for getting traffic. Because if you're only getting traffic from the home page, you don't even need the other pages on your site.

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How My Camp Formed a Partnership with Delta Airlines and You Can Too

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As many of you know, I'm a big fan of getting other people to do my marketing for me and signing up lots of kids at once rather than one at a time. It's a much more efficient way to market a camp, or any business or organization for that matter.

The way you do this is forming partnerships, joint ventures and strategic alliances with like-minded organizations who share the same customer base as you, but with whom you don't compete. Then you each market to each others' customer and prospect bases so everyone wins.

It's the easiest way to reach a ton of new campers quickly and all at the same time.

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I hope you know I'm not just another one of those marketing guys -- frankly, frauds -- who always tell you what to do, but don't have the first clue how to do it themselves. I practice what I preach.

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Exhibiting at L.A. Camp Fair 2018 Could be Great Way to Fill Your Camp With Kids!

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Years and years ago (we're talking 2005) I organized Camp Fairs for the American Camp Association. Then, not only did I stop promoting them for a period of time, I stopped attending them altogether. My feeling was the internet made Camp Fairs irrelevant. Boy was I wrong. Here's the backstory.


Last year I decided to put on my own camp fair (without ACA) in Calabasas. I called it the L.A. Calabasas Camp Fair. I wanted to see what, if anything, I was missing by not going to Camp Fairs. Aside from the uneasiness I always feel knowing my competitors went to Camp Fairs when I didn't, I wanted to know if Camp Fairs still worked as a summer camp marketing tool.

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How to List Your Website on Google, Yahoo and Bing for Free

Even though your website and blog may already be included in the top search engines, it doesn't hurt to cover your bets. Here's where you can add your sites to Google, Yahoo and Bing for free:

Here's where to submit your site to Google: http://www.google.com/addurl/

Here's where to submit your blog to Google:  http://blogsearch.google.com/ping?hl=en

Here's where to submit to site to Yahoo: http://siteexplorer.search.yahoo.com/submit

Here's where to submit your site to Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx

You might also try DMOZ,  the open directory project. DMOZ is a massive internet directory run by volunteers who understand the needs of the internet users. It's a little harder to get included there, but if you do, it can pay off big time. In fact DMOZ is so potentially influential that many of the smaller (and larger!) search engines often use the sites listed in DMOZ to deliver search results to their own users.

It sounds funny, but MI…
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