I love marketing my camp with flyers. They’re easy to make and cheap to print. They’re more eye-catching than business cards (since they’re bigger and…
Posts published in March 2010
Need to fill your camp? Give your customers a discount. Post a coupon on Camp Coupons.com for free.
How’d you like a newspaper or magazine article written about your camp? That’s PR, and it’s a high-impact, low-cost way to establish credibility, build name…
Here’s a look at the market share of the “Big 4” search engines from last month. As you can see, Google continued to dominate getting…
Do parents ever ask how long you’ve been established? The longer, the better in their eyes; more years means more credibility. They don’t know it,…
When I worked at an advertising agency many years ago, I learned how to market with sales letters. Now they’re one of my favorite marketing…
If you’re like me, you probably don’t think attending camp fairs pays off. In my opinion they’re too expensive, time consuming and don’t attract the…
One of the marketing tactics I’ve always wanted to try but never have is “transit marketing.” You know those huge ads plastered on the sides…
Here’s a list that might be helpful to you in your marketing. It’s the Top 100 searches kids performed online in 2009. Funny, kids are…
I follow @acacamps on twitter. Today they posted a picture of their “Because of Camp” billboard in Austin, Texas. Unfortunately the billboard misses the mark,…