How to Market Your Summer Camp with Flyers

I love marketing my camp with flyers. They’re easy to make and cheap to print. They’re more eye-catching than business cards (since they’re bigger and contain more info), and they can be just as effective as brochures. You can’t just make a flyer and hope for the best. You need an effective design, printing and distribution strategy. Otherwise your flyer might convey your camp as “cheap” -- obviously not the image you're going for. Even high-end camps can market with flyers. You can include all kinds of detailed information, plus pictures. Prospects should be able to make an informed descion about your camp when your flyer's done the right way. You can get away with printing your flyer in black and white, but I suggest color instead. People want to know what your camp looks like and what you offer kids. You can’t beat color for showing that. Last week I made this flyer about Aloha Beach Camp’s surfing program that I distributed at a Camp Fair: I wanted to test whethe