For a billboard to be effective, it should contain 7 words AT THE MOST. And the words should all be close to each other and any pictures shown. Otherwise the billboard is a waste of money and won’t do its job right.
The main purpose of outdoor advertising, and billboards in particular, is to REMIND people of things. I don’t know if the ACA’s billboard reminds people of camp. But a simple message like, “It’s Time to Sign up For Camp” would do the trick a lot better than the hodgepodge of pictures and words they’re using now.
How will people driving by on a street, highway or freeway grasp all these words and pictures in the brief second they’re exposed to this sign?
Unfortunately, they won’t.