A lesson from Mary Kay
"Everyone has an invisible sign around their neck that says, 'Make me feel important.'" - Mary Kay
How My Camp Formed a Partnership with Delta Airlines and You Can Too
As many of you know, I'm a big fan of getting other people to do my marketing for me and signing up lots of kids at once rather than one at a time. It's a much more efficient way to market a camp, or any business or organization for that matter.
The way you do this is forming partnerships, joint ventures and strategic alliances with like-minded organizations who share the same customer base as you, but with whom you don't compete. Then you each market to each others' customer and prospect bases so everyone wins.
It's the easiest way to reach a ton of new campers quickly and all at the same time.
I'm Not Just Blowing Smoke
I hope you know I'm not just another one of those marketing guys -- frankly, frauds -- who always tell you what to do, but don't have the first clue how to do it themselves. I practice what I preach.
Just to give you an idea for how to get started, I suggest reaching out to an association, employer, membership club, or some other organ…
The way you do this is forming partnerships, joint ventures and strategic alliances with like-minded organizations who share the same customer base as you, but with whom you don't compete. Then you each market to each others' customer and prospect bases so everyone wins.
It's the easiest way to reach a ton of new campers quickly and all at the same time.
I'm Not Just Blowing Smoke
I hope you know I'm not just another one of those marketing guys -- frankly, frauds -- who always tell you what to do, but don't have the first clue how to do it themselves. I practice what I preach.
Just to give you an idea for how to get started, I suggest reaching out to an association, employer, membership club, or some other organ…
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