Last month I discussed marketing your camp with flyers. Some folks think marketing with flyers is “old fashioned.” Who cares? I’m more concerned with getting results from my marketing, and I know you are, too. And if you’re looking for a cheap, easy and effective marketing tool, flyers are a great way to go.
Now check this out. The typical flyer you’re probably thinking of is printed on a standard 8/5 x 11 piece of paper, right? But I recommend you try “tabbed flyers” too.
In case you’re unfamiliar with tabbed flyers, they have little “tabs” on the bottom or sides of the flyer. Here’s a picture of one I found on Google so you know what I’m talking about:
See all the tabs at the bottom? Each tab contains basic information about your camp, like your phone number, email or website address.The tabs are cut or perforated, so lots of people can pull them off your flyer.
And THAT’S the reason tabbed flyers are so effective: Not only are they cheap and easy to make and distribute, but just one flyer does the work of many.
Here’s what I mean.
Your typical single-page flyer is only useful for one person at a time. You print 100 flyers, and you give one each to 100 different people.
But as you can see from the flyer above, there’s 10 tabs, so this flyer reaches 10 different people simultaneously instead of just one. Place your flyer in a good location, and your response rate increases tenfold.
Regarding location, you need to experiment with the best places to distribute your tabbed flyers. Schools and community bulletin boards are good places to start.
By the way, you don’t need ANY computer or design skills to make your tabbed flyers, because there’s a free tool on the internet right now that will make your flyers for you. All you need to do is input the basic info (and even some pictures) you want to appear on your tabs and flyer, and your flyer will be generated in seconds.
Visit http://www.tabbedflyers.com right now to see what I mean. Have fun!