Meet the "Frugalista" (The Coupon Diva Mom)

This article from Mediapost is among the most persuasive I've read about why you should market your camp with coupons.

Summary of the article:

  • Today's mom LOVES using coupons and finding bargains
  • Today's mom LOVES sharing coupons with other moms -- it's a social networking thing
  • 60% of moms used coupons for the 1st time last year
  • You can win a mom's loyalty by offering coupons
  • Coupon use is here to stay