The Top 5 Traits of All Good Websites

-
Nobody knows for sure how many millions of websites are on the internet. But we do know this: all the good ones share the same five characteristics: 

The best websites are:
  1. Visually appealing. This means perfectly matching color combos with nice layout and design 
  2. User-friendly. The best websites are easy to navigate. Novice web surfers should be able to their way around your site quickly and easily.
  3. Optimized for search engines. (Not just Google, but all of them.) 
  4. Aware of their audience. For example, your camp's website should appeal to kids and parents alike, not just one or the other
  5. Updated frequently. New pictures, content and material keep your site fresh, useful and relevant.
These five qualities are not hard to master. But there's too many lazy people running websites who don't take the time to make sure their sites meet these standards. If your camp's website stands up to these traits, you're golden.

Comments

  1. Web DesignerJune 6, 2013 at 3:03 AM

    This is exactly what I was looking for. That is very interesting Smile I love reading and I am always searching for informative information like this!

    ReplyDelete

Post a Comment

Popular posts from this blog

How to List Your Website on Google, Yahoo and Bing for Free

-
Even though your website and blog may already be included in the top search engines, it doesn't hurt to cover your bets. Here's where you can add your sites to Google, Yahoo and Bing for free:

Here's where to submit your site to Google: http://www.google.com/addurl/

Here's where to submit your blog to Google:  http://blogsearch.google.com/ping?hl=en

Here's where to submit to site to Yahoo: http://siteexplorer.search.yahoo.com/submit

Here's where to submit your site to Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx

You might also try DMOZ,  the open directory project. DMOZ is a massive internet directory run by volunteers who understand the needs of the internet users. It's a little harder to get included there, but if you do, it can pay off big time. In fact DMOZ is so potentially influential that many of the smaller (and larger!) search engines often use the sites listed in DMOZ to deliver search results to their own users.

It sounds funny, but MI…
Read more

Camp Fair Tips and Strategies for 2018

-
Image
Everything comes full circle, including my opinion on the value of attending camp fairs as a summer camp marketing tool.

Fifteen or 20 years ago, I felt attending camp fairs was among the best (if not the best) summer camp marketing strategy around. You couldn't really count on filling your whole camp just by going to camp fairs, but just signing up a couple campers per camp fair provided a huge return on my marketing investment not to mention the opportunity to meet so many new family prospects in single spot.

Then the internet came along and, pretty quickly, rendered camp fairs irrelevant in my view.

With so much information available online, why should anyone (camps or parents) waste time at a camp fair? Families could just go online, find your nice-looking website, read some good reviews or testimonials about your program, and sign up for camp instead.

But now I've changed my mind again. I feel like I did 20 years ago. Ironically, the internet itself  has made attendi…
Read more