Cross Promotion Marketing: You Scratch My Back, I'll Scratch Yours
Here's a nice way to extend your marketing reach without increasing your marketing budget: Try a cross-promotion. When you do a cross-promotion, you and another non-competing business agree to help each other out by marketing to each other's customer base on behalf of the other. Is there a children's clothing store in your community? Maybe they could distribute your brochures to their customers, and in exchange, you could hand out their marketing materials to your camp families. That's how cross-promotions work. One thing you'll like about cross-promotions, they're a win-win arrangement for you and your marketing partner because you each get an opportunity to expand through other's customer base. You're reaching many more potential new customers than you otherwise would without your cross-promotion partner. Another great thing about cross promotions is they're relatively easy to set up and aren't too expensive to set up. The main cost invol