Hopefully you can describe for prospects in 45 seconds or less exactly what you do and how your camp differs from all the rest. That’s your “elevator pitch.” But unless your customers and prospects can tell their friends about you in 45 seconds or less, word-of-mouth marketing’s probably not working as powerfully as it could be for you.
Do You Have an “Elevator Pitch?” Can Your Customers and Prospects Share it with Their Friends?
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I wrote about this last week on my blog: http://danweir.squarespace.com/blog/2010/5/6/an-elevator-speech-that-works.html