Can You Win Back Customers Who Leave You?

You know as well as I do, kids are fickle. They don't have much loyalty to brands. Instead they're into "the hot new thing" and doing whatever their friends do. Especially as kids get older and make their own camp decisions, you might not be able to keep them year after year. That doesn't mean you can't get them back. Does your marketing plan include a strategy to win back lost customers?

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