Last updated on November 19, 2022
You’ve heard me say it over and over: blogging at least 3 times per week is one of the best ways to keep your camp at the top of the search engines. But coming up with new ideas about what to write about is hard.
If you’re having trouble developing fresh content, you can be sure other bloggers suffer the same fate. Here’s how you and your fellow bloggers can reach countless new readers and prospects and eliminate writers block at the same time: Become “guest bloggers” on each other’s sites.
Here’s what you do. Contact other popular bloggers who have complimentary audiences to yours. Tell them you’ve got a hot new idea that will benefit both of you. Tell them you’d like to offer them an opportunity to become a guest blogger on your site, and in exchange, you’d like to become a guest blogger on theirs. (Guess what, I can already think of two or three popular “mommy bloggers” who’d appreciate your contribution…)
Now there’s just a few things to remember when you write for other blogs. First, don’t worry about getting paid to write for anyone else. Just getting the exposure of reaching the other blogger’s audience is enough. Second, make SURE you include a link back to your site in your blog postings (be sure to get permission from your blogging partner beforehand.) And third, don’t waste your time with small-time blogs. Go after the popular blogs with large reader bases and subscriber lists.
That’s about it. If you need any help setting these arrangements up, let me know. Just remember the key to making them work is contributing relevant content to each other’s audiences. If you can do that, both of you will be pleased with your new collaboration.