Here's an easy way to optimize your website with the very same keywords your prospects are using to find you. Go to Google and type any words you think people might be using to find you or competitive camps. As you're typing, Google will pre-populate the search box with suggested keywords and terms before you even finish. These are the very same keywords other people have used when searching for camps online. In essence, Google is giving you a gift by showing you which keywords and keyword terms your customers and prospects have been searching for. Steal these keywords right from the search box and integrate them into your web site content.