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It's not always WHAT you say, but HOW you say it that counts
Like everybody else, moms love saving money and love using coupons, too. This summer at Aloha Beach Camp, I ran a "Buy one day of camp, get another day free" offer. It worked pretty well. We picked up 22 new kids in a 3-day period we wouldn't have gotten otherwise. But I wish I'd known this fact BEFORE running the promotion: According to Megan Maguire of Mom Central, "Moms view 50% off discounts more valuable than other offers including "buy one, get one free discounts..."
Lesson learned. Even though "buy one, get one" is nearly the same offer as 50% off, how you communicate your offers can be more effective than the actual offer itself.