Which Marketing Books Should Camp Directors Read?
I get lots of questions from camp directors, principally by email, about which marketing books to read. If you're looking for just ONE book to get started, I'd say rush out and buy Guerilla Marketing by Jay Conrad Levinson. It's got a treasure trove of low-cost, high-return marketing ideas you can use to promote your camp right now. The book's probably the best selling small business marketing book of all time. It's been revised many times and I just got through with the latest edition. I hope you enjoy it ... I think you will! :)