Most camp directors update their websites each fall or winter after camp ends for the next season. Maybe you change a few dates, alter a few forms, switch a picture or two. But if that’s all your doing — if you’re just using the same static website you’ve been using for months or years, you might consider making more significant updates. The main reason is to increase your number of repeat visitors. If there’s nothing new to see, why would anyone come back?
Here’s a few ideas for what you can put on your Website to encourage repeat visitors:
- Dynamic content
- News updates
- Picture of the day (adding a new picture each day)
- Video of the day (adding a new video each day)
Including any of these things on your site will help a static website involve visitors with fresh, interactive content and encourage them to return to your site more often.