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If you're doing a great job, happy camp families are probably sharing compliments with you in private. Why not make these wonderful stories public? Whenever you get a compliment, tell the family you're flattered they recognized you, then ask for permission to use what they've said as a testimonial on your website or in your brochure. Don't underestimate the power of a great testimonial as a selling tool for prospective camp families. Whatever someone else says about you is by far more convincing than anything you say yourself.