How to Get a 40% Open Rate on Your Email Marketing
I just did an email blast to 500 people who never received a marketing message from me...And I got 230 of them to open the email! I'm usually happy with somewhere between 4% and 10% so 40% blew me away. I wanted to let you know how I did it, because maybe you can do even better, who knows? Anyway here's how I did it. I tested my email subject lines. I divided a large list of 1,500 people into three smaller lists of 500 people each. Then I crafted an email to send to each group of 500. The email itself was the same for everyone, but each group also got a different subject line so I could test which one worked best. The subject-line variables I tested were: 1. Personalization; 2. Camp name; and 3. Urgency (with a deadline) For Personalization, I put the recipient's name in the subject line like this: "Eric, save 10% off Aloha Beach Camp wetsuits today" For the camp name, I used this subject line: "Save 10% off Aloha Beach Camp wetsuits"