The 2 Main Differences Between "New" and "Old" Marketing Strategies

By Eric Naftulin

One of the number one ways to get new campers into your program is to offer a coupon, discount or special promotion. Some camp directors...

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The Easy Way to Market Your Camp to Parents and Kids Alike

By Eric Naftulin

As summer camp marketers, sometimes we struggle with how to effectively market our programs to parents and kids alike. It's imperative we appeal to both...

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Top 4 Summer Camp Marketing Tips for the Off-Season

By Eric Naftulin

Now that camp's over, you have a decision to make. Will you wait several months before you start marketing your camp again, or will you...

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How to Connect With Hot Camper Prospects You Didn’t Even Know You Have

By Eric Naftulin

As you can imagine I get asked many different marketing questions from many different people, but one question comes up time and again? How can...

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Before the internet and social media craze, camps created marketing messages that spoke to customers. Today your marketing needs to speak with people, not at them.
In years past, camps searched for customers. These days customers search for camps.

The 2 Main Differences Between “New” and “Old” Marketing Strategies

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