The 2 Main Differences Between "New" and "Old" Marketing Strategies

-
  • Before the internet and social media craze, camps created marketing messages that spoke to customers. Today your marketing needs to speak with people, not at them.
  • In years past, camps searched for customers. These days customers search for camps.

Comments

Post a Comment

Popular posts from this blog

Post Your Free Coupon at Camp Coupons.com

-
Just a reminder folks, if you haven't posted your free coupon at Camp Coupons.com , now is the time to do it. The site's getting TONS of traffic every day and this should only increase increase in the coming enrollment season months. This is free advertising for you, so Check it out ...
Read more

Top 17 Best Marketing Books for Camp Directors

-
Image
    I hope you're healthy, safe and looking forward to the Holidays. What an incredible year it's been.  Even though many of us weren't able to run camp last summer, I'm hearing lots of optimism from camp directors (even amid the latest coronavirus surge) about reopening in 2021. I hope it happens. Meanwhile, more good news. Demand for camp is at an all-time high. But that doesn't mean you should stop marketing. From from it. The camps who put their best foot forward, marketing wise, will have a huge leg up on those who to sit back expecting to generate enrollment anyway.  The demand will be there, but camps that put themselves out in front of families stand to gain the most. Prospective campers will be there, but competition for them will be just as fierce if not more so than usual. Now is the time to get your marketing plan in place. Many of the marketing and advertising tools I use today, prior to practice into practice in the real world - I first read about in b
Read more