Given today’s digital world, you don’t get too many chances to meet prospects in person anymore. That’s why Camp Fairs are so important. Since camps are naturally social organizations, Camp Fairs fit beautifully into your marketing program. In essence, they’re “live” social media events.
I must’ve attended, organized, and promoted 100 Camp Fairs in my day. I’ve learned some tips and tricks along the way to make your booth stand out from the rest and keep a crowd all day long. The main thing is, you need to show families and kids your camp is unique.
Let’s face it, most Camp Fair booths are all the same. You get a table, curtain, some chairs and maybe a metal divider establishing boundaries between your booth and neighboring camps. But why should a family visit your booth if you’re no different than everyone else? If your booth is different, people will gravitate your way.
I wanted to share some thoughts on how you can get people swarming around your Camp Fair booth next time you attend one. You’ll need to check with the Camp Fair organizer to find out how far you can take these ideas. But here’s a couple strategies to get you started:
Color, Sound, and Entertainment
Custom Booth Design