If your camp’s not innovating — if you’re not creating new programs, activities and ideas all the time — you’re gonna fall behind your competitors,…
Posts published in January 2011
Check out this video from Small Business Newz about the value of having an “About Us” page on your camp’s website:
Some people think the bigger the ad, the better. Naturally you’d love to have the biggest ad on the page, but if you could reach more…
You can if you’re attending the upcoming Tri-State Conference in New Jersey. I’ll be leading a session called “How to Triple Your Enrollment in 1…
You probably view your brochure and DVD sales materials, but do you also see them as SHARING materials? If you don’t, you should! Let’s say…
In the past few days or weeks you may have (hopefully) started getting inquiries from families about camp this year. Don’t forget to follow up by…
Wouldn’t it be great if you had a full-time sales force recruiting campers for you? You already have one: Your counselors and former counselors. They’re…
I love traveling, but my latest espcades were oo much! I’ve spent 18 of the last 25 days in Orlando, Palm Springs and Tempe, Arizona. Far too…
If you asked me what’s the best thing you could do to increase your enrollment, I’d say adopt a “salesperson first” attitude. Your mindset should…