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Showing posts from May, 2011

How to Fill Your Camp in February, Not May, June or NEVER!

Unfortunately for most camp directors, the harsh reality is the traditional "sign up for camp months" of January and February are probably gone forever. You can't count on selling out by then anymore. The new reality is that the economy still sucks, the future's uncertain, there's too many other options for kids to do, and people are holding onto their money till the very last second. What does this mean? It means the NEW "sign up for camp months" are May, June and July -- this is when most of your enrollment will come in -- if you're lucky. Many camps bit the dust and are gone forever due to the recession.

Good news though. With the right marketing approach, you can still fill TONS of your available enrollment slots during the early winter months. That's still possible for you, even if it doesn't feel that way. We'll go into greater detail about this in our marketing workshop this fall. I'm not sure whether the workshop will be onli…

Post your videos on Find a Camp TV

Did you know video marketing is the next big thing? It's the number one social media tool out there! We've got a new site up called FindaCamp.TV where you can show your camp videos to the world. It's like YouTube for summer camps! All you need to do is send us your ready-made video files (the ones already on your computer!) and you'll be ready to go! Visit http://www.findacamp.tv for more info today

How to Use Email in Your Social Media Marketing Campaigns

Even though I'm a Facebook marketing nut (and can take or leave Twitter), I've always thought email marketing was/is the best social media tool around.

Here's 5 ways you can use Social media in your email marketing campaigns, courtesy of MarketingProfs.com

How to Turn Leads into Paying Customers

One of the difficult issues camp marketers face is how to convert prospects into paying campers. You might be generating all the leads you want, but if you're not turning them into enrollments, that's kind of like coming up to the plate in baseball with the bases loaded every time -- what an opportunity! --  then striking out every time. Ouch!

If you're getting lots of leads, pat yourself on the back. Lead generation should be a HUGE part of your marketing plan. Your next task becomes turning these folks into customers without coming off as a pest. (If you constantly harass people to sign up, they'll feel like you're desperate for campers and won't want to come to your camp anyway.) 
Since I don't know your specific marketing plan, I can't give you exact details about what will work for you. We will get into exact details at our Marketing Workshop this fall. For now, here's a few marketing goals and strategies that work for me when trying to turn fami…

If you were starting a new camp today, how would you market it?

I get emails all the time from people asking this question. I guess starting your own camp is a popular thing to do!

Anyway, here's what I'd do if I were starting my own camp from scratch (and I assuming I had a very limited budget as many of the people I hear from do):


I'd get a very descriptive, but unique, domain nameI'd blog and blog and blog like crazy while including popular summer camp keyword phrases people are searching on right nowI'd start a customer referral program to reward people for referring others to my campI'd send targeted postcard mailings to the same mailing list at least three times during May and June

That's what I'd do. How about you?