How to Turn Leads into Paying Customers
4. Invest in an autoresponder. Autoresponders allow you to send a series of automatic emails at regular intervals to prospects who've contacted you in the past so you can build relationships with them. You can send the same emails to tons of prospects at the same time. What if you are sending regular emails to your prospect list of 2,000 names and only getting a 1% conversion rate? That means 20 kids are signing up every time your emails go out! And that's why email marketing with autoresponders is one of the single most effective marketing tools you can use to convert inquiries into campers.
Now remember, these are just a couple ways you can go. How aggressive (or passive) you want to be with your follow up and lead management system is up to you. It's only the start of May, so people who contact you now about camp and you think might be lost causes could surface again in a few weeks to sign up for camp. For now, do me a favor and take a few minutes to closely examine your lead management and follow up system, then implement any changes you think might be necessary to turn those "looky-loos" into paying camp families. Good luck!