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If you were starting a new camp today, how would you market it?

I get emails all the time from people asking this question. I guess starting your own camp is a popular thing to do!

Anyway, here’s what I’d do if I were starting my own camp from scratch (and I assuming I had a very limited budget as many of the people I hear from do):

  • I’d get a very descriptive, but unique, domain name
  • I’d blog and blog and blog like crazy while including popular summer camp keyword phrases people are searching on right now
  • I’d start a customer referral program to reward people for referring others to my camp
  • I’d send targeted postcard mailings to the same mailing list at least three times during May and June

That’s what I’d do. How about you?


  1. Teresa Huang Teresa Huang May 3, 2011

    Invest in a comprehensive camp directory with stellar SEO like or! ๐Ÿ™‚

  2. Camp Marketing News Camp Marketing News May 3, 2011

    Good one Teresa. Why don't you guys advertise on this site so you can reach lots of camp directors?

  3. Anonymous Anonymous May 20, 2011

    I'd start a youtube channel with hundreds of awesome, funny 30 second clips from camp, then drive our giant, yellow war canoe around the nearest metro's lake on top of the camp van and hand out stickers and videos. Logo's and website all over everything.

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