Showing posts from July, 2011

Not All Links are Created Equal

Just got an email from a camp director in Maryland asking how to get more links from other websites so his own website will rank higher search result rankings. Pretty astute guy. He's obviously aware accumulating links from outside websites which point to his could help his site show up better in Google. Nobody's gonna just link to your site because they're in a good mood. Your site needs to be full of great content and value for others to link to it. And people need to be able to find your site in the first place if you hope to get any inbound links at all. So what you need to do, you need to create a link-building strategy. The main thing to think about, though, is that you want concentrate on the QUALITY of the links, not the quantity. This means if a popular summer camp blogger provides just one link to your camp's website, that's better than getting five links from five different gas stations around town. The reason why is because Google will view the link

Referral Marketing Idea

When you send enrollment confirmations to families, why not include a lottery ticket, Starbucks gift card or small gift certificate to the ice cream store. Parents and kids will love it and tell their friends. You can bet almost not other camps (if any) are doing anything like that with their confirmation packets.

Summer camp Marketing Workshop this Fall

At our summer camp marketing seminar this fall, I'll show you how to triple your enrollment in 6 months or less and triple your facebook fans in less time. We'll offer one live workshop seminar and one online seminar too, probably in October or November. Gonna be fun!!!

How to Make Twitter More Relevant for ... Teens?

Here's an article I just read on Mediapost regarding teens and Twitter. It pretty much confirms what everyone already knows, namely that teens don't care one bit about Twitter and prefer Facebook and photo sharing sites instead. But then the article goes on to discuss how to make Twitter more relevant for the teen audience, basically saying teens could use Twitter to share photos and videos instead of (or in addition to) using Facebook and YouTube to do the same thing. Personally I don't see the day when teenagers will find any use for Twitter (unless they own a business or have something to promote). Twitter just isn't built for the teen market.

Google Places is a Great Camp Marketing Tool

We've discussed many times before the importance of local marketing, especially for day camps. And we know many folks head straight to Google to start their camp search. That's why it's so important to have a Google Places profile. Here's a little more info about that from Inc. Magazine.