We’ve discussed many times before the importance of local marketing, especially for day camps. And we know many folks head straight to Google to start their camp search. That’s why it’s so important to have a Google Places profile. Here’s a little more info about that from Inc. Magazine.
Google Places is a Great Camp Marketing Tool
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Google places profile can provide your summer camp a nice presentation to local searches.
I think Google places is an effective tool in marketing for local businesses (or events). Having your camp placed on places could drive literal traffic to your event.
Google Places is necessary for a local based websites.
You're right, because people searching for camps on Google probably want the camps in specific locations anyway. Google also pays attention to where the searches are coming from with regards to which results to show.