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Showing posts from October, 2011

Please Come Back to My Website in Four Months

Many camps have not updated their websites for 2012. They've posted messages on their sites telling visitors to "visit us again in January or February for 2012 summer camp information," or something to that effect.

Instead, I suggest putting a email sign up box on your site with a message like, "Enter your email address so we can notify you when our site has been updated for the new year."

Not only is this a good way to build your email list, you're not leaving it to prospects to remember to revisit your website in a few months. You're contacting them hoping they'll get back in touch with you.

Top 3 Summer Camp Marketing Strategies for 2012

In between allergy attacks, each fall I spend a great deal of time analyzing my current year's marketing program and preparing my new one for the coming camp season. If you haven't done so, now is a good time to review your camp's marketing program so you can see what tactics you should focus on for next year.

While reviewing my marketing activities for 2011, I've discovered the following 3 strategies to be most effective in terms of generating new leads and campers. So, you can bet I'm gonna triple up on these marketing tactics in 2012:

1. Video Marketing

Unless you're living under a rock (and even if you ARE living under one), by now you're well aware video marketing is about to become the number one social media marketing strategy in the world. Moms, dads, kids, and camp family decision-makers aren't just watching videos on YouTube, they're watching them everywhere and sharing them with their friends. The longer you wait to market your camp with v…

VIDEO: 3 Tips to Increase your Facebook Fans

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Here's a pretty good video with ideas you can use right away to increase your facebook fans.

Need Facebook Marketing Ideas?

How to Use Social Media to Hire Camp Staff

Camps use many methods to hire counselors and staff. Placing classified ads in college newspapers might work, but as this video shows us, you might be better off using social media to find your next superstar counselor:

How Long Should Your Camp Videos Be?

I assume you have a camp video, and hopefully lots of them. Video marketing is the next big thing, not just for camps, but for every industry. My suggestion is to keep your videos as short as possible. If your video is less than 60 seconds, you're on the right track. People are crazy busy these days, and they lose interest fast. But, you know what? If you place 10, one-minute videos online, your camper prospects are much more likely to watch all 10 in a row than if you just posted one, 10 minute video.

The Smartest and Easist Way to Optimize Your Camp's Website for Search Engines

You can visit thousands of different websites and talk to thousands of different people about the best way to optimize your website for search engines. You'll probably never hear the same thing twice.

But, you know what? The easiest way I've found to get my camp to the top of the search engines is by copying what other highly ranked sites do...and especially search engine optimization firm sites.

I just figure, if these guys are in business to help other businesses get their sites ranked higher -- and if they're ranked highly themselves -- then they obviously know what they're doing. They're putting their money where their mouth is.

Give it a try. Type in "Search Engine Consultants," "SEO firms," or something like that. Then visit the sites of the first ones you see. Pay attention to the way they layout their sites, how they use links, etc. See if you notice any similarities among them, then apply those strategies to your own website.

This idea…