I assume you have a camp video, and hopefully lots of them. Video marketing is the next big thing, not just for camps, but for every industry. My suggestion is to keep your videos as short as possible. If your video is less than 60 seconds, you're on the right track. People are crazy busy these days, and they lose interest fast. But, you know what? If you place 10, one-minute videos online, your camper prospects are much more likely to watch all 10 in a row than if you just posted one, 10 minute video.