Top 6 Tips to Improve Your Email Marketing Click-Through Rate
Yesterday we discussed how to improve your email marketing open rates . Today we'll focus on improving click-through rates, because it's one thing for people to read your email but a whole other deal getting them to take action and click the links embedded in your email. The following six strategies have helped me improve my camp's email marketing click-through rates as much as 51%. I'm hoping these tactics include your email click-through rates, too. 1. The Pictures and Videos in Your Emails Should be "Clickable" A pure text email (unless it's incredibly short) will never outperform an email that contains images and/or videos. The pictures and videos in your emails should be clickable links to whatever you want your recipient to see next. You probably don't even need to tell people to click the pictures, because half the time their curiosity will get the best of them, and they'll wind up clicking the pictures on their own volition anyway ju