What happens if you’ve invested a lot of time and money crafting the perfect ad, building the perfect website, writing the ideal article — but it doesn’t work? Well, one thing to consider is, did you include a “Call to Action”?
Nobody should ever see an ad you took out in the newspaper and be left wondering what to do next. You can’t expect people to read your mind. You need to tell them exactly what to. That’s your “call to action.”
Here’s how to craft your call to action: Figure out the purpose of your ad (or web page, or blog post, or whatever), then incorporate it, clearly and simply, into your marketing message (whether it’s an ad, article, whatever).
If you want someone to call you after they see your ad, your call to action is, “Call Now!” (and you include your phone number.
If you want someone to go to your website after reading your article, your call to action should be, “Visit our website now” (and include your website or landing page address”)
…And so on and on
Just remember, your marketing serves no purpose (and will be a complete waste of money) unless your prospects know what to when they see it. Just putting your camp’s name out there is not enough – you need to tell people what to do, and if your marketing message or offer’s intriguing enough, they will do exactly what you want them to.